STOREFRONTS

Existing historic storefronts date from the late 19th and early 20th centuries and are designs typical of commercial architecture of the period. Storefronts generally had five main characteristics:

Lower panels or bulkheads: The large plate glass windows for the display of goods rested on lower panels, also called bulkheads. These were primarily rectangular in design, of frame or brick construction and often had raised relief patterns in various designs. After 1910, these panels were made of various materials, including decorative glass such as Vitrolite and Carrara glass, marble and metals such as copper or bronze.

Display windows: Merchants in the early 20th century relied on extensive window displays to advertise their goods. High visibility was a priority for these merchants, and the installation of large sheets of plate glass provided maximum exposure of wares.

Cast iron columns or pilasters: To support the weight of the brick masonry above the storefront, cast iron columns or brick piers were often added. The cast iron was shaped into decorative forms which supported the load of the brick upper facade allowing large display areas. Brick piers were also used to support the weight of the upper facade brick.

Large central or corner entrances: Many commercial buildings originally had large central or corner entrances of single or double doors. While some buildings retain these doors most have been replaced with modern doors in recent years.

Transoms: Over the display windows and entrances were usually transom bars and transoms. Transoms allowed light into the building and were used for additional areas of signage and display. In the early 20th century transoms were not only of clear glass but sometimes stained glass or textured glass was used.

Common storefront elements found on corner commercial buildings in the district.

 

STOREFRONT GUIDELINES

Return to Previous Page
Return to Table of Contents